Sydney-based Product Designer

Helping scale ups hit growth goals through UX strategy, research, and design. Currently tinkering with Claude and obsessing about experiences that change human behaviour.

Reduced customer onboarding time to 4 hours

SafetyCulture provides industry-leading safety and operations software used by teams worldwide. As the platform expanded its enterprise footprint, the complexity of managing large-scale deployments became a critical bottleneck.

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Churn reduced by

12%

Onboarding reduced to

4 hours

Reduced customer onboarding time to 4 hours

View case study

Churn reduced by

12%

Onboarding reduced to

4 hours

Reduced Support contacts for repeat deliveries to 2%

Pet Circle has established itself as Australia's largest online pet retailer, heavily relying on repeat deliveries to drive sustainable business growth. However, beneath this massive scale, the user experience of managing these subscriptions was causing significant friction.

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Support contacts reduced by

Repeat customers impacted

100k

Reduced Support contacts for repeat deliveries to 2%

View case study

Support contacts reduced by

Repeat customers impacted

100k

Automating Household Finances: From Spreadsheets to an API-Driven Dashboard

My wife and I share household expenses without sharing a bank account. For years, we spent an hour each week recording and going over expenses in an excel sheet, writing excel formula to do basic things like "spend by category".

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Automating Household Finances: From Spreadsheets to an API-Driven Dashboard

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if afk, where's ak?

I'm looking for the next beautiful Coca Cola bottle to add to my collection or a quiet hike around sunny Sydney. I also love playing on the computer/console.

if afk, where's ak?

I'm looking for the next beautiful Coca Cola bottle to add to my collection or a quiet hike around sunny Sydney. I also love playing on the computer/console.

if afk, where's ak?

I'm looking for the next beautiful Coca Cola bottle to add to my collection or a quiet hike around sunny Sydney. I also love playing on the computer/console.