B2B Operations SaaS
Category:
Product Design
Client:
SafetyCulture
The Challenge
SafetyCulture runs safety and operations software for frontline teams worldwide. Enterprise customers provision access for hundreds of new users every fortnight, across shift patterns, site hierarchies, and permission tiers that don't fit a simple invite flow.
Admins of enterprise were losing a working week to user management tasks that should have taken minutes. New users dropped off in their first month due to high friction in onboarding.
The Solution
User research showed they used a combo of Auth and API for identity management and tool access.
I redesigned onboarding and admin around how enterprise teams actually provision people, in an ecosystem of existing apps and in a flat structure.
The Result
Admin time fell from a week to four hours. First-30-day drop-off fell by 12%.
